By Colleen Jones:
White sand beaches and turquoise waters. A swim-up bar and kiddie splash park. Miles of riverfront boardwalk and acres of nature trails.
Those are just some of the amenities offered by St. Johns County’s master-planned communities, a concept that’s exploded in the housing market, particularly along the northern corridor of County Road 210 where most of the new construction is located.
For high-end developments, it’s a way to lure buyers and stand apart in a crowded market. Indeed, many of the subdivisions see some of the same potential homeowners who go”community shopping” before they decide where to put down roots.
It’s up to developers to show how they are different, to capture the imagination of a buyer, whether it’s offering New England-style architecture or a Caribbean-inspired beachfront.
“We certainly have buyers that do shop all the communities, but we feel like the natural landscaping and the connection to the river is something other communities just can’t compare with,” said Jason Sessions, vice president of development and land acquisition for Mattamy Homes with is both the developer and builder for RiverTown.
Since breaking ground in early 2017, RiverTown has sold 500 of the 5,000 single-family homes it’s been approved to build off State Road 13. The subdivision boasts miles of property overlooking the St. Johns River in keeping with its “fresh water living” slogan.
The topography of the land also differentiates RiverTown, according to Sessions. “Most communities within St. Johns County are old tree farms, pretty flat, but we have a lot of different elevations here,” Sessions said. Amenities include a boat launch, fitness center, pools, clubhouse and boardwalk.
“It’s really a full resort lifestyle,” said Sessions.
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